8 Reasons Why You Should Be Uploading Videos to Facebook

8 Reasons Why You Should Be Uploading Your Videos to Facebook Versus Sharing Your Videos

As we know, the internet has completely revolutionized the way we conduct business. Almost all activities are connected to the internet. As such, many sales and marketing professionals continue to and have even increased their reliance on the internet. Companies are suggesting that sales staff create and share engaging content and that’s not all — they’re encouraging creating videos! Yes, gone are the days of the handful of professional Youtube vloggers. Everyone is now on Youtube but many are doing it all wrong. Small business owners and sales representatives are told to create content and then share, share, share! That is correct but many do not know the difference between uploading a video to Facebook versus sharing a video on Facebook.

Here are the 8 reasons why you should be uploading your video versus sharing your video on Facebook:

1. No permanent landing spots. When a video is shared, the author of the post is simply copying the website URL and pasting it in their status. As s/he continues to update the status, the original post is pushed down the timeline. New visitors may not see it or even know that it exists.
   Uploading a video: permanent landing spot. When a video is uploaded, it’s very similar to uploading a picture/album on your personal Facebook page. Regardless of when someone views the profile, they can click on the link designated just for videos.
2. Uploading a video: no redirects. Many viewers become skeptical if they have to bypass too many pages before reaching the final landing page. You don’t want to deter them by taking too long to get to the desired content.
3. Uploading a video: ability to create a playlist. Facebook will automatically play all of the videos in your playlist. Even if a visitor was brought in by one video, s/he may watch multiple videos since it’s easily accessible.
4. Uploading a video: ability to categorize and tag the video. If a viewer wants to see specific types of videos, they do not have to weed through all of your videos. They also know what your video will be about before viewing to avoid wasting time.
5. Uploading a video: increased exposure through others. With your video being categorized and tagged, your video may be recommended after viewers watch similar videos; thus, increasing your reach to viewers who may not have known you even existed.
6. Uploading a video: ability to create a call-to-action. Though you can create a call-to-action in the description listed with your video link, many viewers may overlook it. Their eyes are then glued to the center of the screen. They have no reason to look up unless they’re finished watching. The call-of-action at the end of the video keeps their eyes locked into the center of the screen and does not require that they go back to figure out what you’d like them to do. They can simply click on LEARN MORE, SHOP NOW, DONATE NOW, etc.
7. Uploading a video: easier to follow. In the Facebook mobile application, there is a FOLLOW button in the right hand corner of the screen. On the Facebook website, instead of FOLLOW, it has the LIKE THIS PAGE link, which is essence the same. Going back to the benefit of no redirects, users do not have to click on a link to get to Youtube then login to subscribe to your channel or create an account if they don’t have one. It’s all conveniently located in one location.
8. Uploading a video: direct link back to your page. The goal is to build brand recognition. If you post a link, there is a great probability that someone will simply copy and post your link in their status; thus, directing traffic to them. If the video is in your library, they have to share your video; thus, share your page (creating more traffic to your website).

Happy marketing!